It wasn’t that long ago that if you serviced the general B2B sector, clients would want you to only work with one organisation in each sector – them!
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Big business has had many advantages over SMEs for decades when it comes to leveraging information and benchmarking. Cloud has levelled the playing field and now allows SMEs to access data and analytics in a way that delivers a benefit both in cost-effectiveness and time-relevance of data available.
78%* of SMEs have financial departments that could cost less or work harder.